The Tiny Coders, Claude and Codex, have been busy again. Building a company using AI is like being a kid in a sweet shop and all the sweets are free. I’ll have some Coca-Cola cubes, a few aniseed balls, and maybe a couple of pear drops.
This morning I woke up and decided I wanted Net Promoter Scores. So now, whenever a customer successfully submits a filing, I track their NPS. I also wanted to capture customer testimonials to use on the TinyTax marketing site. Done. And I wanted to seed Trustpilot with those testimonials. That’s in place too. How much of it did I code? None of it. How long did it take? About an hour of writing good prompts over coffee.
These are the exact same tools I put in place at Clear Books and Countingup, but now they’re built almost instantly—and without any third-party software to pay for. It continues to amaze me.
And my Tiny Coders aren’t just engineers; they’re also my marketing team. Whenever I commit code, they write a clean summary of what changed and why, then check whether the update is interesting enough for a marketing message. If it is, they automatically tweet it from https://x.com/tinytaxuk.