Vision: Build an empire

Where we are heading. The endless aspiration.

Build an empire. 

Best in category, highly profitable companies that delight customers and dent the universe.

Notes:

  • Communicate vision in brand
  • Recruit for vision
  • Introduce new joiners to vision
  • Reference vision during projects
  • Reference vision in company materials
  • Make decisions based on vision
  • Recognise individuals living vision
  • Reward for vision

Vision is one of the foundations of a strategy to win.